Identifying & Documenting Montgomery County's Black Voters
A four-year field initiative from the Montgomery County Chapter Democratic Black Caucus to close a data gap the Party has never filled — and the plan to keep closing it.
A growing constituency the Party hasn't kept pace with
Between 2010 and 2020, Montgomery County's Black population grew more than twice as fast as the county overall — yet outreach never scaled to match. All figures are from the U.S. Census.
Build the list the Party never built
The MCCDBC initiative to identify and document the Black voters of Montgomery County corrects that failure at the source: canvass by canvass.
What it takes from HDCC, SDCC, and Coordinated Campaigns
Three steps carry the activist code from concept to canvassing script — and the cycle repeats every election.
Create and share the activist code
Distributed to committeepersons and local groups organizing across all 15 MontCo Areas, backed by direct presentations to those groups.
Gather every campaign's contact information
Working with the MCCDBC to collect names and contact info across all Montgomery County campaigns, so state organizers can assign access efficiently.
Get it into the canvassing script
Communicate the Black activist code to every campaign — HDCC, SDCC, and Coordinated Campaigns — and get it built into their canvassing scripts.
Identifying and documenting Black voters in Montgomery County began with the 2022 election cycle — and it continues through every cycle after it.
What the ask looks like on a canvasser's phone
- Strong Support / Strong Interest — recorded the same way as any other canvass response.
- MCBC Outreach — "Would you be interested in learning more about the MCBC?" — the documentation question itself.
- No extra app, no extra visit — the ask rides on a canvass that's already happening.